Ed Farley

Ed is a transformational brand marketing advisor at Newport LLC, a national business consulting firm that offers experience based, client-centric solutions that help CEOs and owners of middle market companies grow, de-risk, and realize their company’s value.

He has over three decades of experience in brand strategy creation, integrated marketing, and business growth planning. Known for his unique ability to connect high-level brand strategy with actionable marketing plans, Ed excels at developing clear, compelling strategies aligned with business objectives that translate into measurable results. By combining his strategic mindset with a practical, results-oriented approach, he helps clients bridge the gap between
vision and execution, enabling sustainable success.

Ed’s career began at DDB Worldwide advertising agency managing consumer segmentation and media planning/buying for global companies. Over the years, he has led marketing teams in the U.S. and international markets, successfully launching multichannel campaigns in regions such as Brazil, China, and Western Europe. His work has resulted in significant market share gains and revenue growth for Fortune 100 and diverse, entrepreneurial organizations across six, dynamic industries including consumer goods, healthcare, global nonprofits, financial services, real estate technologies, and government communications.

His background includes work leading iconic beverage brands at Anheuser-Busch, driving market share growth and consumer engagement in world markets. At Humana, he spearheaded the company’s first enterprise-wide brand repositioning, resulting in double-digit improvements in brand awareness and preference. At United Way Worldwide (the largest privately funded non-profit in the United States), he refreshed global messaging and brand identity, enhancing donor engagement and increasing annual contributions. As Vice President of Brand and Creative Services at Edelman Financial Services (the largest independent registered investment advisor in the U.S. with over $22 billion in AUM), he directed strategies that increased total lead volume by 21% year-over-year. At Crosby Marketing, Ed managed
outreach strategies for the Department of Defense’s Military Community and Family Policy contract, achieving “exceptional” ratings and positively impacting over five million service members and families. Finally, his background includes collaborations with some of the world’s most renowned sports and entertainment properties – solidifying his capability to forge strategic partnerships that drive growth and revenue for diverse products and services.